Full chain collaboration, creating a development platform, continuous transactions, winning the future of trade. On April 10, 2025, the 31st Shengfang International Furniture Expo successfully concluded.

Full chain integration, co creation and win-win

The Shengfang Home Expo, based on the advantages of the local furniture industry and keeping up with the world's development trends, meets the procurement needs of different markets and regions with diversified and high-quality products. With a full industry chain layout and upstream and downstream linkage, it builds an efficient commercial and trade docking platform for the global furniture industry.

This three-day industry event attracted over 1600 exhibiting companies, more than 160000 domestic and foreign buyers, and over 410000 visitors. New products ignited transactions and new orders made a sound, achieving a win-win situation for both supply and demand. Behind the remarkable achievements is the deep synergy of the Shengfang furniture industry chain.

The flow of people is surging, and the signing of orders is constant

Mr. Jirawat Tangkijn Gamwong, President of the Thai Furniture Association, said, "The talent and craftsmanship displayed by the Shengfang furniture industry are admirable. There is vast potential for cooperation between furniture associations and Shengfang furniture companies in various Asian countries, and we look forward to both sides driving innovation and working together to develop more high-quality products, leading future market trends."

Jirawat Tangkijngamwong, President of the Thai Furniture Association, communicates with exhibitors

Kyaw Kyaw Win, a purchaser from Myanmar, said, "This is my first time participating in the Shengfang Home Expo. The furniture categories here are complete, the product performance is good, and the design is novel, which is refreshing. With the development of smart furniture, I hope to deepen cooperation with furniture companies and purchase some smart furniture products with higher cost-effectiveness."

Exchange between overseas buyers and exhibitors

Industrial upgrading, seizing the opportunity to rise

At present, the important task of Shengfang Furniture Industry is to innovate and upgrade, create a complete chain, high-end brand, strong competitiveness, and significant driving effect industrial cluster, deeply integrate into the global industrial chain, value chain, and innovation chain, and become a gathering place for high growth enterprises, high-end talents, and technological innovation.

The selection of the "Xingyi Award" Furniture Creative Design Competition has injected more innovative energy into this furniture feast. This competition has nearly a hundred design schools participating, with over 600 submitted works covering various fields such as smart furniture, age friendly furniture, soft furniture, leisure furniture, and apartment furniture. Display of some award-winning works——

First prize work of "Xingyi Award": "Whale Language Seat" Shanghai Vocational College of Arts and Crafts

Second prize work of "Xingyi Award": "Chestnut Chair" by Beihua Aerospace Industry College

Second prize work of "Xingyi Award": "HUG" North China Aerospace Industry College

Third prize winner of the "Xingyi Award": "Cozy Sphere Intelligent Leisure Sofa" Beijing Institute of Technology

The holding of this competition will effectively cultivate and introduce professional talents, actively promote innovation and transformation in the Shengfang furniture industry, and thus form a good value chain of industry university research cycle. Driven by design power, we aim to assist Shengfang Furniture Enterprise in developing towards personalization and diversification. In the future, the Expo Center will also establish a project design and research center to share industrial scientific research and design resources, and drive the integrated development of enterprises in the region.

Powerful engine, boosting the economy

Exhibition is a barometer of economic development and a powerful promoter of industrial innovation. At present, the Shengfang Home Expo has formed a development model of "promoting trade through exhibitions and developing industry through trade", successfully achieving full chain collaboration and win-win cooperation, undertaking the important mission of driving sustained regional economic growth, and becoming a strong leader in the development of new quality productivity.

Trading is booming, promoting trade through exhibitions

The Shengfang Home Expo not only promotes the economic development of the furniture industry, but also drives the development of related industries such as catering, hotels, transportation, cultural tourism, logistics, and advertising in Bazhou. Through the platform effect of the exhibition, it promotes the effective improvement and growth of the regional economy in terms of quality.

Temple Fair Food Street

Promote production through exhibition and cultivate brands

The exhibition deepens the promotion of industry through exhibition and mutual promotion of exhibition, providing enterprises with scenarios, finding markets, expanding sales channels, and seeking cooperation, promoting the "Shengfang Furniture" brand to go global, building global influence, enhancing industrial development level, encouraging cross-border collaborative innovation, and achieving substantial breakthroughs in industry development.

Guide local enterprises to take structural adjustment and industrial transformation and upgrading as opportunities, and attach importance to brand cultivation, mining, establishment, and upgrading. At the same time, fully leverage the "locomotive" effect of leading enterprises in leading cluster development, support brand innovation of leading enterprises, lead collaborative innovation, and support leading enterprise brands to seize the high-end of the industrial value chain.

Never stop, pursue excellent quality

Enterprises such as Bosino, Kloyi, Starlight Furniture, etc., guided by brand building, promote continuous improvement of product quality, and have developed into large modern enterprises integrating research and development, production, and sales.

Deepen services and ensure perfection

The service guarantee of this exhibition has been further improved, and its reputation has been further enhanced. By improving precise and refined services, a more caring exhibition environment has been created for the vast number of buyers.

In terms of service, the entry process has been optimized. Buyers can make online appointments and enter the venue directly with their registration code or ID card; The exhibition provides free parking, free pick-up, free shuttle bus, free sightseeing bus and other services. Rest areas, luggage storage, and temporary medical points are set up in the exhibition area to help buyers solve practical problems, saving time, effort, and worry.

Quick entry with registration code or ID card

In terms of activities, we will continue to hold popular travel subsidy activities and optimize the processing procedures to help buyers easily receive subsidy benefits; At the same time, buyers can also participate in the lottery with their self driving receipts and purchase orders, and the highest prize can win Huawei and Apple phones.

Subsidy activity for travel expenses

Lottery activities, welfare rewards

In terms of foreign trade negotiations, providing free professional translation services to participating enterprises effectively enhances the convenience and experience of communication and negotiations.

Foreign trade negotiations, professional translation services

As a "booster" for the smooth internal and external circulation of the furniture industry, Shengfang Home Expo will continue to lead industrial upgrading with innovation, inject new momentum into the industry, and open up new patterns. Looking forward to meeting you again at Shengfang on September 16, 2025, and working together to promote development!