Exhibition and trade linkage, sharing the future

The 32nd edition

Shengfang International Furniture Expo

September 16-18, 2025

China Shengfang International Furniture Expo Center

This exhibition

Guided by exploring international markets

Special Foreign Trade Negotiation Conference

(September 16th Overseas Professional Audience Day)

Jointly explore overseas business opportunities

PART 01

If you don't go out to sea, you'll be eliminated

Breaking the deadlock and expanding globally

Originating from a well-developed industrial ecosystem

Going global in foreign trade is a strategic necessity

In recent years, more and more Chinese furniture companies have taken action to strengthen their overseas business expansion. Behind these enterprises actively going global, on the one hand, they are affected by the weak growth of the domestic market, and need to "go global" to find new growth drivers; On the other hand, after years of refinement, Chinese manufacturing has begun to possess international competitiveness in design, production, marketing, and other aspects.

Data shows that in 2024, China's furniture exports will reach 483.034 billion yuan, accounting for 35% of the global market share, confirming the strong demand in overseas markets and a particular preference for cost-effective Chinese furniture products.

Efficient collaboration, complete industrial chain

As one of the six major regional furniture industry bases in China, Shengfang has built a complete furniture industry ecosystem, with over 4000 furniture enterprises and more than 60000 employees. Its annual output of furniture is 100 million units (sets), and its products include more than 4000 varieties in 8 series, exported to more than 130 countries and regions. In 2024, the entire industrial cluster achieved a revenue of 51.771 billion yuan, with a year-on-year growth rate of 9.06%.

This comprehensive industrial chain system not only achieves efficient collaboration of upstream and downstream resources, but also enables rapid response to diverse demands. The scale of this exhibition has reached a new high, attracting more than 1800 exhibitors and providing global buyers with richer products and one-stop solutions.

PART 02

Bring in, go out

Platform Empowerment · Chain Connect Global

Building a new engine for foreign trade

Global linkage, borderless commerce

As an international platform leading the high-quality development of the furniture industry, the Shengfang Home Expo has always played a role as a link between domestic sales and foreign trade, helping exhibitors break through regional barriers and embrace new opportunities for openness. In recent years, the number of overseas buyers and foreign trade orders at exhibitions has continued to rise, with significant results.   

At the same time, in order to accelerate its international layout, Shengfang Home Expo actively builds a global cooperation bridge: led by Shengfang Furniture Association, it organizes furniture enterprises to participate in overseas exhibitions such as "MIFF Malaysia Exhibition" to expand international trade channels; On the other hand, we have established strategic partnerships with international industry associations such as the Malaysian Furniture Association and the Romanian Chinese Enterprise Federation.

In 2025, Shengfang Furniture Association will strengthen its connection with the Asian Furniture Federation and collaborate with furniture industry organizations in member countries to help enterprises expand into furniture markets in Southeast Asia, Central Asia, the Middle East, and other regions. In the future, the association will continue to organize international economic and trade activities to promote the global layout of Shengfang Furniture.

Foreign trade negotiations, reaching a new high in scale

The Shengfang Home Expo has successfully held two foreign trade negotiation conferences, attracting more than 100 buyers from over 50 countries and regions including Ireland, Brazil, Germany, the United States, Russia, Thailand, India, Japan, Singapore, Malaysia, etc. to accurately connect with local enterprises, successfully achieving on-site ordering, direct supply from source factories, and reaching multiple cooperation agreements.

The 32nd Shengfang Home Expo will continue to leverage its platform advantages and value, further upgrade the scale of foreign trade negotiations, and invite over 100 international buyers from Europe, America, the Middle East, Southeast Asia and other regions to participate, stimulate procurement vitality, expand the market for enterprises, and promote business cooperation to a new level.

PART 03

Product strength=competitiveness

Deepening Cooperation and Expanding Markets

Dual core drive of quality and innovation

Brand Going Global, Leading with Quality

In international market competition, product quality has always been the core element in winning customer trust. In 2025, the Shengfang furniture industry will accelerate its transformation from product output to brand output. This exhibition will officially release the "Shengfang Furniture" group standard, strengthen quality control and service system construction through unified norms, and promote the entire industry to develop towards high-end and international development.

Innovation convergence, design breakthrough again

In addition to excellent quality, good creative products can go abroad faster. To meet the diversified needs of the global market, this exhibition will present richer innovative design achievements. From intelligent multifunctional furniture to sustainable and environmentally friendly design, from the revival of Eastern aesthetics to minimalist technology style, various brands are exploring diverse design concepts, material applications, and process technologies around new consumer demands, providing cutting-edge trends and commercial inspiration for buyers.

Talent ecology, building the foundation for the industry

Building a talent cultivation system is a necessary condition for industrial upgrading. Shengfang International Furniture Expo Center continues to improve its talent cultivation system by organizing design innovation competitions, establishing industry university research bases, and deepening school enterprise cooperation to build a talent ecosystem for the furniture industry. At present, a full chain talent cultivation mechanism covering design, research and development, and manufacturing has been formed, providing sustained momentum for the high-quality development of the Shengfang furniture industry.