Leading the trend of innovation and prospering the industrial ecosystem. On April 8, 2025, the highly anticipated 31st China Shengfang International Furniture Expo officially kicked off! On the first day of the event, the number of buyers reached 65000, and the scene was extremely popular, becoming the focus of attention in the global furniture industry.

The theme of this exhibition is "New Design, Connecting the World", fully leveraging the advantages of Shengfang Furniture Industry Cluster, comprehensively showcasing eight categories of finished furniture, mechanical equipment, and over a thousand types of raw and auxiliary materials, focusing on the forefront trends of industry development, empowering the industry to move towards standardization, branding, and globalization.

Group photo of leaders and guests at the opening ceremony of the exhibition

The leaders and guests attending the opening ceremony of the 31st Shengfang Home Expo are:

Mr. Xu Xiangnan, Deputy Secretary of the Party Committee of the China Light Industry Federation, Deputy Director and Deputy Secretary of the Party Committee of the All China Handicraft Cooperation Federation, President of the World Furniture Federation, President of the Asian Furniture Federation, and Chairman of the China Furniture Association

Ms. Tu Qi, Secretary General of the World Furniture Federation, Vice President and Secretary General of the Asian Furniture Federation, and Vice Chairman and Secretary General of the China Furniture Association

Mr. Xiao Hesen, Executive Vice President of the Logistics and Supply Chain Finance Branch of the China Federation of Logistics and Purchasing

Comrade Liu Yue, Secretary of the Bazhou Municipal Party Committee

Comrade Yan Mingjie, member of the Standing Committee of the Bazhou Municipal Party Committee and Executive Vice Mayor

Comrade Han Kai, member of the Standing Committee of the Bazhou Municipal Party Committee and Secretary of the Shengfang Town Party Committee

Comrade Li Chengguang, Deputy Mayor of Bazhou Municipal Government

Comrade Wang Wengang, Director of the Bureau of Commerce of Bazhou City

Comrade Zhang Jian, Director of the Science, Technology and Industrial Informatization Bureau of Bazhou City

Mr. Wang Hongle, Vice Chairman of China Furniture Association, Chairman of Bazhou Federation of Industry and Commerce, President of Shengfang Furniture Industry Association, and Chairman of China Shengfang International Furniture Expo Center

Ms. Yu Shiying, Executive Chairman of Shengfang Furniture Industry Association and President of China Shengfang International Furniture Expo Center

Jirawat Tangkijngamwong, Vice President of the Asian Furniture Federation and President of the Thai Furniture Association

Loo Kok Chye, Advisor to the Asian Furniture Federation

President of Myanmar Furniture Industry Association Kyaw Kyaw Win

Tan Lip Hong, First Vice President of Singapore Furniture Association

Maitri Widya Mutiara, Vice President of the Indonesian Furniture and Handicraft Association

Asif Jabbar Khan, Vice President of Pakistan Furniture Exporters Association

Ali Ansar Ghumman, Executive Vice President of Pakistan Furniture Manufacturers Association

Duong Thi Minh Tue, Vice Chairman of Ho Chi Minh Handicraft and Wood Industry Association

Marthunus Fahrizal, Head of International Organization Relations at the Indonesian Furniture and Crafts Industry Association

Kwong Kam Ming, Chairman of the Hong Kong Furniture and Decoration Manufacturers Association

Sunil Kumar Dhami, International Relations Advisor, Council for the Promotion of Foreign Trade, India

Lim Ayoung, Assistant Manager of the Korean Furniture Industry Association

Domestic and foreign furniture industry leaders, association representatives, leading furniture industry enterprises, media representatives, as well as procurement friends from various Asian countries.

The opening ceremony was full of guests

The opening ceremony of the exhibition was grandly held in the central hall of Hall A of the Expo Center. The scene was full of friends and industry elites gathered. The attending leaders and guests delivered enthusiastic speeches -

Comrade Yan Mingjie, member of the Standing Committee of the Bazhou Municipal Committee and executive vice mayor, delivered a speech. He said that in recent years, Bazhou City has taken the initiative to serve and integrate into the new development pattern, insisting on building the Shengfang Home Expo into a platform for inheriting traditions, developing and innovating, gaining insight into the cutting edge and promoting breakthroughs. It will continue to aim at "high positioning and high specifications", hold higher-level and higher-quality exhibitions, and provide first-class products for the majority of buyers with the greatest sincerity and practical actions.

Comrade Yan Mingjie, member of the Bazhou Municipal Committee Standing Committee and executive vice mayor

Mr. Wang Hongle, Chairperson of China Shengfang International Furniture Expo Center, delivered a speech. He said that this exhibition will fully demonstrate the innovative vitality and international vision of Shengfang's furniture industry, focusing on the three core directions of "foreign trade expansion, brand empowerment, and design upgrade", further expand trade space, enhance brand value, and promote the transformation of innovative achievements, bringing more possibilities to the global furniture market.

Mr. Wang Hongle, Chairperson of China Shengfang International Furniture Expo Center

Mr. Xu Xiangnan, Chairperson of the China Furniture Association, delivered a speech. He pointed out that the exhibition is an important platform to drive industry innovation and promote international exchanges. It is hoped that Shengfang Home Expo will stick to its original intention, forge ahead, seize policy opportunities, integrate into the international stage, smooth the double cycle, and share the big market, so as to contribute more to the stability and long-term development of China's furniture industry!

Mr. Xu Xiangnan, Chairperson of China Furniture Association

Mr. Jirawat Tangkijng amwong, President of the Thai Furniture Association, delivered a speech. He said that there is a vast space for cooperation between furniture associations in Asia and Shengfang Furniture Enterprises. It is expected that the two sides will uphold the common vision, be driven by innovation, and work together to develop high-quality products that lead the future of the industry, so as to create a new chapter of win-win cooperation.

Mr. Jirawat Tangkijngamwong, President of Thai Furniture Association

In 2025, the Shengfang furniture industry will usher in an important transformation period, and branding will be the driving force to promote the development of the entire industry to a higher level. At the opening ceremony, Comrade Li Chenguang, Deputy Mayor of Bazhou Municipal Government, and Mr. Wang Hongle, President of Shengfang Furniture Industry Association, jointly unveiled the collective trademark of "Shengfang Furniture", taking a solid step towards promoting regional branding.

"Shengfang Furniture" collective trademark unveiling ceremony

Subsequently, Ms. Yu Shiying, executive director of the Shengfang Furniture Industry Association, awarded the first batch of enterprises that were approved to use the "Shengfang Furniture" collective trademark. By using the collective trademark, enterprises can share brand credibility and market influence, and reduce marketing costs. At the same time, enterprises will form a benign competition and cooperation relationship, jointly maintain brand reputation, and achieve a win-win situation of collective value and individual development.

The first batch of companies approved to use the collective trademark of "Shengfang Furniture" are: Bothno, Clover, Xingguangjiate, Urban Lark, Happy Tiger, My Forest, Jinshida, Mengnan Furniture, Century Brothers, Rhode Furniture

Design empowers the industry, innovation drives development. The second "Xingyi Award" Shengfang Furniture Creative Design Competition has attracted much attention since its launch. Nearly 100 design schools across the country have actively participated, and more than 600 works have been submitted, many of which are of high quality. After the preliminary review of the organizing committee and the review of authoritative organizations, the final list of winners has been officially announced.

At the award ceremony, Ms. Tu Qi, Vice Chairman and Secretary-General of China Furniture Association, Comrade Zhang Jian, Director of Bazhou Science, Technology and Industrial Information Bureau, and Ms. Yu Shiying, President of China Shengfang International Furniture Expo Center, respectively awarded bonuses and trophies to the outstanding creators who won the first prize, the second prize, and the third prize.

The competition, the third prize, and the award scene

The competition, the second prize, and the award scene

Contest, first prize, award site

As Comrade Liu Yue, Secretary of the Bazhou Municipal Party Committee, announced: "The 31st China Shengfang International Furniture Expo officially opened". Leaders and guests jointly launched the 31st Shengfang Home Expo to kick off this industry event.

Secretary Liu Yue announced the opening of the exhibition

After the opening ceremony, the attending leaders went to the exhibition area to visit the design features and process details of various furniture products on the spot, and encouraged enterprises to continue to strengthen R & D innovation and promote high-quality development of the industry. The exhibition area exceeded 500,000 square meters, with more than 1,600 exhibitors. The exhibits covered 8 major furniture categories, more than 80,000 kinds of single products, and more than 1,000 kinds of raw and auxiliary materials, which comprehensively presented the latest innovation achievements and development trends of Shengfang furniture industry chain.

Leading guests visit the exhibition

Relying on its rich industrial resources and channel advantages, Shengfang Home Expo gives full play to its role as a bridge, builds an efficient docking platform for the global furniture industry, promotes international exchanges, cooperation and resource sharing, and helps exhibitors "exhibition" to gain global business opportunities and set sail for the sea.

In the "Asian Business Matching and Exchange Conference" session, buyers and furniture companies from dozens of countries such as Thailand, Singapore, Malaysia, Indonesia, Vietnam, Pakistan, Myanmar, South Korea, and Japan came together to achieve "face-to-face supply and procurement, zero-distance negotiation".

Overseas buyers negotiate with enterprises

The 31st Shengfang Home Expo, with its diverse exhibition categories and forward-looking grasp of consumer trends, successfully led the new trend of the furniture consumer market. It not only created exciting on-site activities, but also built a complete industrial ecological chain by bringing together core elements such as flow of people, business opportunities, information, and capital. It effectively promoted the efficient connection of upstream and downstream resources in the industry and provided an important platform for furniture enterprises to integrate into domestic and international double circulation. The exhibition lasts for three days (April 8th-10th), and unlimited business opportunities are not to be missed. Looking forward to your visit!