Exhibition and Trade Linkage for Shared Future
The 32nd edition
China Shengfang International Furniture Expo
Grasp the trend and direction, select high-quality resources
Explore diverse channels and connect global business opportunities
The 32nd Shengfang International Furniture Expo
Enter the countdown of 40 days
Get a sneak peek at the six core highlights
PART 01
Upgrade the scale again
Efficient procurement with full chain coverage
After 20 years of development, the Shengfang Home Expo has become a trendsetter in the Chinese furniture industry market. The scale of this exhibition will be further upgraded, with 6 exhibition halls and an exhibition area of 500000 square meters. More than 1800 brands will participate, thousands of new products will be launched, and tens of thousands of high-value design products will compete on the same stage. Finished furniture, customized furniture, raw materials, and mechanical equipment are all showcased in a concentrated manner.
A Hall Finished Furniture Hall
Main categories：Two Halls/Leisure/Office/School use/Software/Suite
Hall A has two floors and exhibits strong innovation, innovative design, and high-end quality, covering multiple living scenes and styles, comprehensively presenting the aesthetic design of Shengfang Furniture.
B Building Finished Furniture Hall
Main categories：Two Halls/Leisure/Hotel/Outdoor
Building B has two floors and gathers furniture products that keep up with trends, have exquisite designs, and provide comfortable experiences, meeting the current diversified and personalized market demands. Special reminder: There is a temporary exhibition area for finished furniture on the west side of the AB Hall corridor. Visitors are welcome to visit.
C Hall Finished Furniture Hall
Main categories：Makeup table/Cabinet category/Suite/Small Items
The C Hall has four floors (including the exhibition on the basement floor), gathering new furniture trends of 2025, covering diverse styles and cutting-edge designs, with rich categories and excellent quality, helping buyers to accurately select products and efficiently fulfill procurement needs.
DEF Hall Mechanical Materials Hall
Main categories：Raw and auxiliary materials/Mechanical equipment
The Machinery&Materials Exhibition Area is located in Halls D, E, and F, as well as Halls 2-15 of the Materials City. It gathers raw and auxiliary materials such as leather and fabric, hardware accessories, plastic accessories, white stubble, glass and glass technology, stone processing, rock slabs, coatings, as well as production equipment such as automated welding robots, pipe bending machines, air compressors, plate making workstations, laser cutting machines, sponge machines, riveting machines, etc.
PART 02
Leading new trends
Thousands of new products are presented in a concentrated manner
In recent years, the furniture market has undergone rapid changes, with continuous upgrades in consumer demand, lifestyle scenarios, and design language, shifting from a "production oriented" to a "demand oriented" approach. To meet diversified needs, various new products and models continue to emerge. This year's Shengfang Home Expo will showcase the latest trends from multiple dimensions to global buyers.
Technology Empowerment
Focusing on the field of smart home, showcasing products such as smart sofas, smart island platforms, and multifunctional makeup stands, providing more convenient solutions for modern life through technological innovation and humanized design.
Aesthetics driven
Using products as a medium to convey contemporary design language, covering diverse styles such as modern medieval style, modern simplicity, light luxury style, fresh wood style, and creamy warm style, defining furniture aesthetics with high aesthetic value design.
China-Chic Fashion
Deeply integrating Eastern aesthetics and modern craftsmanship, from the minimalist aesthetics of the Song Dynasty to the innovative design of the new Chinese style, presenting a series of products that combine cultural connotations and practical value.
New Trend Customization
Taking modern lifestyle as the core, we provide integrated customized solutions that cleverly integrate personalized design with practical functions. No matter what design style you prefer, you can find high-quality products that meet both aesthetic and functional needs.
PART 03
International development
Further goals with higher standards
Shengfang Home Expo continues to pay attention to the latest developments in the global furniture industry, as well as the design trends and innovative directions of international exhibitions such as Milan and Cologne, focusing on the balanced development of design aesthetics and practical functions.
Through exhibitions, strategic partnerships have been established with industry organizations from multiple countries, including Southeast Asia, the Middle East, Europe and America, and systematic global procurement invitation work has been carried out. The international attention continues to increase, and the number of overseas buyers has maintained stable growth. In the future, we will focus on supporting Shengfang Enterprises to explore overseas markets, expand international business through diversified channels, and comprehensively enhance the brand awareness and competitiveness of Shengfang Furniture in the global market.
PART 04
More diverse content
Exciting and diverse forms
Temple Fair Food Street
This exhibition has set up a temple fair food area, gathering specialty snacks from all over the country to meet diverse dining needs. At the same time, integrating local cultural and creative products with ancient town cultural elements, creating a comprehensive space that combines food experience and cultural display, allowing buyers from all over to taste delicious food while experiencing the unique charm of traditional culture.
Foreign Trade Negotiation Conference
On September 16th, the event was held in the central hall of Hall A, inviting over 100 overseas buyers from Europe, America, the Middle East, Southeast Asia, and other regions to connect with businesses and expand global business opportunities.
Exhibition of award-winning works of "Xingyi Award"
From September 16th to 18th, the award-winning works of the 3rd "Xingyi Award" Shengfang Furniture Creative Design Competition will be showcased in the main channel of AB Hall. Welcome to come and enjoy.
Shengfang Furniture Group Standard Released
During the exhibition, the "Shengfang Furniture" group standard will be officially released, which will effectively promote industrial upgrading and help Shengfang Furniture brand move towards high-end and international direction.
Tiktok Challenge
From August 1 to September 16, Tiktok short videos with the text of "Let the world pay attention to Shengfang Furniture" were released, adding topic # Shengfang Furniture Exhibition, and @ Shengfang International Furniture Expo Center. The top 5 popular participants can get exquisite furniture. See the official Tiktok number for details.
PART 05
There are many benefits to visiting exhibitions
Multiple benefits continue to increase
Shengfang Home Expo always takes the needs of buyers as the core, and through comprehensive service upgrades, creates a convenient, comfortable, and safe exhibition experience.
One click registration
Buyers who register in advance can receive free tickets worth 120 yuan. Pre registration is successful, and visitors can enter the exhibition with their entry code or ID card.
Subsidy for travel expenses
Purchasers who complete pre registration before 24:00 on September 15th can participate in the toll subsidy activity (covering both public transportation and self driving) at the basement level of Building C before September 17-18, and can receive a maximum of 500 yuan.
Pick up/shuttle service
On September 15th, free shuttle buses will be available at Beijing West Station, Tianjin Station, and Shengfang High speed Railway Station; From September 16th to 18th, there will be free shuttle buses provided by the hotel to create a pleasant exhibition experience for you.
Order lucky draw/receive likes as gifts
From September 16th to 18th, buyers can participate in the lucky draw with the purchase order from the Expo Center, and the prizes are abundant! Welcome to the 2nd and 3rd floors of Building C to participate in the event.
Wonderful Moments of the Exhibition · Gift of Gathering Praises: Forward the official photos of the exhibition to WeChat friend circle/Tiktok, with the caption "Wonderful Moments of the 32nd Shengfang Family Expo! Collect 20 likes to exchange gifts". After collecting 20 likes, you can go to the lottery to exchange prizes!
PART 06
Overall presentation
Digitally Empowered Innovation Experience
This exhibition adopts an online and offline integration mode, and presents a panoramic view of the exhibition through cloud technology. Buyers can either visit the site in person or participate in interactions through digital platforms, breaking through the limitations of time and space.
Live streaming throughout the entire process
The official Tiktok and video number will broadcast the grand event of the exhibition throughout the whole process and share the highlights with hundreds of thousands of industry colleagues. Online viewers can stay updated on the latest developments of the exhibition and grasp industry trends through live streaming.
Online product selection
Relying on the B2B e-commerce platform of Waiou Mall, we provide digital services such as online product selection and online negotiation, creating an efficient and convenient new business experience.